We have been at this for 5 years. We set out to create a responsible supply chain for products we needed ourselves – refined staples. We wanted to fill a gap in the market for beautiful footwear that also have a positive impact on the world.
At the start this was a bit of an experiment and quite an adventure. Building a responsible supply chain, meant we were travelling the globe, finding ourselves in some remote very locations working with people to build something together. Something that no one else was doing. We lived in these regions and got to know everyone who would have a hand in crafting our products – all the way back to the rubber we harvested. We were trailblazing.
On account of this, our upfront costs were very high. Our $160 per boot price tag reflects this.
However, things are changing and so are we. The industry is now catching up with the NEED for more sustainable options. Textiles are now being produced from plastic collected from oceans, the use of organic cotton is becoming more commonplace and it is easier to find factories dedicated to supporting their employees through living wages and health and safety standards. As being sustainable becomes more accessible, so should the products that we make.
Importantly, technology is changing the way sell our products. We are no longer dependent on big retail spaces with high overheads. We are a tight team of people, sitting all over the world, without storefronts, billboards or millions for marketing campaigns. Our success has been entirely dependent on word of mouth and the support of our amazing customers like you.
Sustainable products should not be relegated to the fringe of the fashion world. Sustainable fashion should not only be accessible, but eventually should be the norm. We hope one day it is. Part of our Mission here at Alice + Whittles is to show brands bigger than ourselves that you can be sustainable and profitable at the same time and you don’t need to cater to only the 1% to do so.
For this reason, we have made a decision to drop the price of our boots. Starting from August 16 we are dropping our prices by 40% - our iconic ankle boots will now be $96 USD and our Riding boots will be $150 USD.